July 2009

B2B Web Marketing – Small Changes that Grow Traffic

If your sites been up for a while, you’ve probably accumulated  links and rank for some keywords. With just a few of the right changes, you can have a big impact on traffic and sales. This section details site changes that leverage work you’ve already done, and outlines several high-impact  improvements for your site. Unique [...]

Read the full article →

B2B Web Marketing 101- a Ten-Part Series

This tutorial is designed to help you close more customers as a result of your B2B Web Marketing efforts. It covers things you need to do, as well as things you should avoid. We’ll show you how to target professionals making complex purchase decisions involving multiple people, large budgets and that often have a broad [...]

Read the full article →

B2B Web Marketing Goals

Improving your site takes time and effort. Anyone who promises big gains overnight is not being honest lying. This series outlines a safe, long-term Web Marketing approach that gets results and avoids tricks that might get your site dropped from Google. What can you expect from this series I suspect you either want to learn [...]

Read the full article →

Product Sales and Marketing-Think Hardware

Just read an interesting post about designing products with a hardware component as opposed to only software as a way to improve success with high volume consumer products. Key points were: Hardware products allow for better margin More players can coexist in a market that is hardware-based Readily accessible offshore manufacturing is making it easier [...]

Read the full article →

Copyright 2007 - 2011, Technology Sales Help: Boston, Massachusetts