Lots of articles claim that you should avoid jargon when doing presentations, demos or sales interviews. I think that’s bad advice–especially in B2B technology selling. Here’s why: 1) Two-thirds of your audience uses jargon daily – In B2B technology sales at least 1/3 of your audience will be technical; another third will be familiar with [...]
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Ever have a prospect that contacted you but didn’t call back when you responded? They just might be working with the rep that got back to them first! Prospects have a myriad of choices at their fingertips. A quick Google search yields a screen full of your competitors to contact. If you want to win, [...]
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