Lots of articles claim that you should avoid jargon when doing presentations, demos or sales interviews. I think that’s bad advice–especially in B2B technology selling. Here’s why: 1) Two-thirds of your audience uses jargon daily – In B2B technology sales at least 1/3 of your audience will be technical; another third will be familiar with [...]
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A client recently asked me how to make their software product demos more interesting. It’s a pretty common question for people working to improve their presentations or technology demos so, I thought I’d do a quick post on it. Here are 5 key tips to make your demos more interesting: 1) Know your Audience The [...]
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