At the end of the month when the heat is on to close business, what would you rather say to your manager? –spoke with “Jim Bakus” in purchasing, the order will be issued in the next 2 days or –called my main contact for an update, he’s out of the office until the 3rd of [...]
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Lots of articles claim that you should avoid jargon when doing presentations, demos or sales interviews. I think that’s bad advice–especially in B2B technology selling. Here’s why: 1) Two-thirds of your audience uses jargon daily – In B2B technology sales at least 1/3 of your audience will be technical; another third will be familiar with [...]
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