In this free seminar, you will learn new ways to improve lead generation and revenue for your embedded systems products and services, including how to:

* Use the latest Web and on-line techniques to reach more prospects

* Combine on-line and off-line techniques for more effective lead generation

* Target the most profitable leads for your products and services

* Make sure that sales and marketing work together to focus on lead generation

Lead Generation Web Training Outlines

Lead Generation Training Webinar One and Two Day Programs

Our one day program explains the process of lead generation, and shows you the key things that you must do to be successful.

Day two builds on the material covered in day one and provides detailed examples of advanced lead generation techniques and strategies.

Both programs can be customized to your exact needs. For more information, please refer to the detailed outlines below:

Lead Generation Training Webinar One Day Program Outline

Setting Goals for Sales and Lead Generation
Costs of Various Lead Generation Programs
Lead and Sales Tracking and Measuring ROI
Defining Your “Ideal” Prospect/Customer
Targeting Accounts to Meet Your Goals
- Key and Strategic Accounts
- Ideal Accounts
- installed Base
What’s Currently Working, What’s Not (Analyses)
Lead Generation Models
People and Skills Required for Lead Generation
Marketing and Sales Alignment for Lead Generation
Partnering for Lead Generation
Must Do Web/Internet Marketing Tasks
- Basic Web Organization
- Key Search Engine Optimization
- Key Pages
- Crucial Content
Creating an Action Plan

Lead Generation Training Webinar Two Day Program

Account Research and Prospecting
Tracking and CRM
Pay-Per-Click Programs
Competitive Analysis and Response
Key and Strategic Account Strategy
Advanced Web Content “Link Bait”
Advanced Web SEO
Webinars and On-Line Demos
Blogs and RSS
Pod casts
Trade Shows
Seminars
e-mail Programs
Telephone Prospecting Tips

Please join us for this free on-line seminar presented by, Pat Shaughnessy. Pat has been selling and marketing embedded systems products and services for over 20 years.

Please complete the form below. You will receive an e-mail with details on how to attend the seminar:

Register Below for Our Free Webinar – Lead Generation for Embedded Systems Companies