Software and Product Demonstrations

Want to improve your technology software and product demos? This collection of articles are sure to help.

A product demo is a special form of sales presentation; the art and science of showing your prospect how your product can improve their business situation.

To many prospects, even complex technical products can look pretty much the same. The thing that makes the difference–that wins the sale–is your ability to demo your product in the best light possible.

Demos are crucial to selling complex B2B products–if you can do a demo that wins the sale, you will be incredibly valuable to your sales team and your company.
Here are 12 articles that will help you start creating and delivering killer demonstrations right away:

1. How to do a B2B product demo – tips on how to create and how to structure a B2B demo.
2. What’s the best format for a demo? – discusses why a time-compressed format works best for demos.
3. Software demos–4 best practices – a couple of tips to use right away!
4. How to handle hostile questions – read this and never look like a “dear in headlights” again.
5. How to project confidence in your next demo or presentation – how to look confident, even when you’re not.
6. How to avoid filler words like Um and Ah – you know you use them, here’s how to stop.
7. How to ace the face-to-face on-site demo – if you do on-site demos this is a must-read.
8. Remote web demos and the cone of silence – a fun article about technical problems with web demos.
9. Web demos winning sales in your pajamas or flying blind? – the pain and pleasure of remote web demos.
10. Trade show demos–4 tips to success – going to a trade show, try these tips.
11. How to improve trade show results with better demos – more trade show tips to help you succeed.
12. How to add value with your next demo or presentation – if you don’t provide value your competition will!