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Selling new technology products presents some very unique sales challenges. Seasoned users are comfortable doing things the way they always have, using technology that they know and trust. New technology--even if it's an evolutionary improvement over existing technology--is often met with skepticism.
Our experts interview your team to find out what specific new technology product challenges they are facing. We then create a class that is specifically focused on making your team more successful. Learn more about sales training>>
Who Will Benefit From This Training Seminar?
Marketing professionals, entrepreneurs, sales people, sales managers, sales executives, and senior management can all benefit from this fast-paced interactive program. Send us your questions about this class via on-line form>>.
What Will be Covered?
- Positioning against existing technologies
- Securing beta sites
- Demonstrating ROI
- Ensuring a smooth marketing sales handoff
- Creating a winning sales toolkit
- Creating a repeatable and productive sales process
- Up selling existing accounts
- Training reps on new technology/product advantages
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