Software Demo Training: How to Structure your Demo

August 26, 2010
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–You should have seen the demo from Acme! Wow! We gotta get us some of that and fast! To succeed, a software demo must be memorable. Ideally you want everyone who saw your demo to tell everyone else what a great product you have and why they need to buy it! I have seen way [...]

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How do a B2B Software Demo

May 22, 2010
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So, why should you read this article? Before I Wrote This, I Took a Surf Around the Web Looking for “How To Demo” Articles I was looking for specific advice on doing product demos to industrial clients, with the specific purpose of selling high-ticket B2B software (or software controlled products and instruments). As a result [...]

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Are You Really Ready for the Big Demo?

May 17, 2010
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The big demo, the one that could make your number for the year, is right around the corner. When demo time comes, will you be ready? You will if you practice. A step-by-step demo practice plan Here is a step-by-step plan to help you prepare for your next big demo. Demos, like most presentations, have [...]

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5 Tips to Make your Next Software Demo More Interesting

April 2, 2010
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A client  recently asked me how to make their software product demos more interesting.  It’s a pretty common question for people working to improve their presentations or technology demos so, I thought I’d do a quick post on it. Here are 5 key tips to make your demos more interesting: 1) Know your Audience The [...]

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What Sales Teams Must Know about Technology Demonstrations

March 18, 2010

Technology Sales Teams are typically comprised of a sales rep and a sales engineer. This so called, “4-legged” model can be very effective since it lets the team cover the technical and business aspects of the sales process. For team selling to work in the technology marketplace, teamwork becomes a paramount concern. Here are several [...]

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Remote Web Demonstrations: Tragedies Tips and Training

March 14, 2010

Would you believe… The Cone of Silence Remote web demonstrations are marvels of modern technology: inexpensive, powerful and ubiquitous, but if you’re not careful they can be your worst nightmare. If you have never seen the TV series “Get Smart” you’re in for a treat. Watch the clip below. It perfectly captures the dark and [...]

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7 Product Demo Tips for your Next Demonstration

March 13, 2010
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Technical product demos can be a challenge–here’s 7 tips that will help you do a great demo next time out. 1) Know your audience Gathering data about your prospect’s needs before the demo is like piecing together a jigsaw puzzle. Some information comes from sales, some from a demo request form and some is gathered [...]

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Improve Trade Show Demos–4 Tips to Success

February 19, 2010
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Need to improve your trade show demos? Here are four tips that will improve your demos and trade show success rate. Stop doing “Drop off” Demos Drop off demos are where the sales person walks up to the demo guide and says: “Joe from Amalgamated wants to see a demo”, then wanders away leaving the [...]

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Web Demos–Winning Sales in Your Pajamas or Flying Blind?

February 16, 2010
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Remote web demos are great. You don’t need to travel or tote around heavy equipment. You can work from your office with all the resources and support you need at your fingertips. Some lucky people can even do them from the comfort of their own home. With all this Internet demo goodness, what are some [...]

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Face to Face Demonstrations–Tips for Success

February 15, 2010
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On-site demos act as a rallying point for technology purchasing decisions. In fact, the demo may be the only chance you get to persuade some busy decision makers. Here’s five tips to help you be more effective in your face-to-face technology demos : 1) Do Your Research When highly-paid decision makers come to your demo, [...]

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