by Pat Shaughnessy
So, why should you read this article? Before I Wrote This, I Took a Surf Around the Web Looking for How To Demo Articles I was looking for specific advice on doing product demos to industrial clients, with the specific purpose of selling high-ticket B2B software (or software controlled products and instruments). As a result [...]
by Pat Shaughnessy
Filler words are killer words that can overshadow an otherwise great sales presentation by driving the audience to distraction. Filler words are those verbal pauses and missteps like Um and Ah, or thrown in words such as Ya Know or Like. For an example of the negative effects of filler words we need look no [...]