Software Demos

February 6, 2010
Software Demo Training

“Get some toothpicks for your eyes and a case of Red Bull, were gonna do a software demo!”

Software demos are the cornerstone of technology sales. Here’s 4 tips to make your next software demo better:

Keep Software Demos Short
Use the  Right Approach for the Medium
Encourage Questions
Don’t Pounce

Short Software Demos are Best
Our demos are too [...]

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B2B Web Marketing – Small Changes that Grow Traffic

July 21, 2009
B2B Web marketing 101

If your sites been up for a while, you’ve probably accumulated  links and rank for some keywords. With just a few of the right changes, you can have a big impact on traffic and sales.
This section details site changes that leverage work you’ve already done, and outlines several high-impact  improvements for your site.
Unique titles and [...]

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B2B Web Marketing 101- a Ten-Part Series

July 8, 2009
B2B Web Marketing

This tutorial is designed to help you close more customers as a result of your B2B Web Marketing efforts. It covers things you need to do, as well as things you should avoid.
We’ll show you how to target professionals making complex purchase decisions involving multiple people, large budgets and that often have a broad impact [...]

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B2B Web Marketing Goals

July 8, 2009
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Improving your site takes time and effort. Anyone who promises big gains overnight is not being honest lying.
This series outlines a safe, long-term Web Marketing approach that gets results and avoids tricks that might get your site dropped from Google.
What can you expect from this series
I suspect you either want to learn how [...]

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Product Sales and Marketing-Think Hardware

July 8, 2009

Just read an interesting post about designing products with a hardware component as opposed to only software as a way to improve success with high volume consumer products.
Key points were:

Hardware products allow for better margin
More players can coexist in a market that is hardware-based
Readily accessible offshore manufacturing is making it easier to compete on cost
Break-even [...]

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Avoid B2B Web Problems that Cost You Sales

June 26, 2009
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Web Issues Costing you Traffic and Sales – a Checklist

The first thing I do when working with a new company on their Web Marketing is to review their site to see what we can quickly fix. In this post, I discuss many of the issues that can cost you Web traffic and sales:
Unreliable Site Hosting

Problem [...]

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Demo Data Dumps – Do You Have This Common Problem?

May 22, 2009

You Might Be Giving LBTPDs
Long Boring Technology Product Demos (LBTPD) are way more common than you might think. Avoiding Demo Data Dumps is a key demonstration skill that you must master to help you avoid them.
Find Out if You Have a Demo Dumping Problem
To see if you are guilty of giving a LBTPD, due to [...]

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How do a B2B Software Demo

May 22, 2009
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There are quite a few articles with titles like this on the web. So, why read this one?
Before I Wrote This, I Took a Surf Around the Web Looking for “How To Demo” Articles
I was looking for specific advice for Product demos to industrial clients. Demos done with the specific purpose of selling high-ticket [...]

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