Lead Generation Glossary

Welcome to the Lead Generation Glossary. This Glossary is a living document. If you have questions, corrections or new terms that you would like defined, please post a comment stating what you need. The Lead Gen Glossary defines terms related to lead to help sales, marketing and lead generation teams gain a better understanding of lead generation.

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An Autoresponder is a piece of software that allows you to automatically respond to email requests and to collect the email addresses for later use.